Nzenno I Invest with Xeno
Xeno, an investment tech start up tasked Kafunda Kreative with establishing their brand and grow their subsription primarily in the informal sector fronting their new USSD offering.
The campaign 'Nzenno I Invest With Xeno' was a two pronged in its use of the word Nzenno.
First to create a form of familiarity through utilisation of a similar sound for a company name that would initially be hard to pronounce by the target audience thus creating recall and awareness.
But also Nzenno was used to create a sense of FOMO (Fear of Missing Out) in a community driven by the need to associate and fit in. It
With low literacy level and concerns from this niche market on security, Kafunda Kreative use a mix of in person activations, radio, and influencers to introduce Xeno and its unique offering to this market segment growing the subscription base from 7000 to 13000 in 8 months