Idea Generation might not really be a good 'idea' for Creatives



The greatest challenge for a creative group might just be the ability to consume its creative juice sparingly. Creative people, regardless of their commitment to a cause, are more likely to exchange ideas than take steps to push any one idea forward. Why? Idea generation is an addiction. It is an engaging, brain-spinning indulgence that must be practiced in moderation. New ideas have the potential to transform your life in wonderful ways, but they are also the most notorious source of distraction. Frustrated entrepreneurs and struggling creatives often trace back their problems to a moment when they decided to pursue too many things at once. The steps for making ideas happen are interrupted by impaired judgment and generating new ideas can throw you off course and fritter away your team's focus on projects already underway. And, as we all know, our judgment is impaired when we get intoxicated. So, drink in moderation. And strive to make ideas happen, rather than just generate more ideas.

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