There are numerous ways to promote your content online. In particular, video marketing is becoming increasingly popular. However, the idea of developing videos from scratch can be daunting for small business owners, largely due to the perceived costs.
Fortunately, while all marketing methods will require some level of investment, there are plenty of affordable ways to produce high-quality videos. In order to yield the best results, you’ll need to create a clearly-defined plan of action.
Effective video marketing takes some work, but it is achievable, no matter the size of your business. To maximize your results, there are a few things you’ll need to consider before getting started.
What is the Purpose of Your Campaign?
You need to establish why you’re creating a video marketing campaign. A clear idea of what you want to achieve will help you make important choices – both about the content itself and the ways in which you'll share it further down the line.
Taking the time to answer these questions will help:
Who’s your target audience? What buyer persona are you targeting? -Are you looking to increase brand awareness? Sell more event tickets? Launch a new product? Or something else entirely?
Answering these questions will ensure that every decision you make during the creation process supports your video’s overall purpose.
Assign a Reasonable Budget
Contrary to popular belief video marketing is really not that highly expensive but some level of investment will be required to make it a success. High quality content performs best, so you may wish to purchase a suitable camera. The cost of lighting, sound equipment, and editing software will need to be taken into consideration as well.
Have Your Audience in Mind
To create an effective video campaign, you’ll need to keep the interests of your audience in mind. If you can't engage them, your video simply won’t be a success. Your marketing videos don’t have to be overly salesy at the same time. Look at numerous other ways you can encourage users to engage with your brand.
Creating video content that provides real value to your audience is more likely to grab their attention.
Share Your Video
Finally, you’ll need to decide on a video hosting platform. Uploading your video to one of these helps you easily share it. There are many available options, although YouTube and Vimeo are particularly popular.
When done effectively, video marketing can be an excellent way to promote your business and boost brand awareness.