Brand Designer, Andrew Lutakome On Why He Chooses To Freelance



The average person spends 90,000 hours at work over the course of their lifetime. Clearly, work plays a major role in our lives, and the quality of it. So why not pursue your passion and do something you love?


Meet Andrew Lutakome, a freelancer (brand designer) doing just that. Building his businesses through personalized projects. And learn more about what motivated him to become a freelancer in the first place.


Andrew describes himself as a curious self-taught brand designer who lives off of meaningful user-centric design with constant creation for further growth. ‘’I'm motivated to engage with diverse narratives and collaborative experiences in order to expose opportunities for others to achieve their potential across the world.’’


Why He Choses Freelance Work?


Being My Own Boss

My specific reason for starting out as a freelancer was the ability to be my own boss. I hated offices and all the drama that comes with management structures that are profoundly crooked.


Being In Control

I make my own decisions. If I want to work naked in my room, at a cafe, or in a suit, I am not limited at all. As influential artist Bob Dylan said, "A hero is someone who understands the responsibility that comes with his freedom."


My Time Is My Own

There's no 9 to 5 unless I want to be there. I feel most productive between 2 am till 6 am, and if my client wants me to be there for a 9 to 5, I can always excuse periods of absence as a "client meeting" - who's going to know? Lol!


Choosing Who to Work With and What to Work On

I'm a Christian for example, and I choose not to work on some projects, however very well paying they are if they go against what I believe in.


Gaining Confidence

People see me and treat me differently plus I handle client relations, sales, meetings etc. all by myself without the company of managers hence increasing my confidence as a freelancer.


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