Kafunda Kreative was tasked with providing comprehensive design and creative support to Tugende, a leading company in the financial services sector operating in Kenya and Uganda.
The project aimed to enhance Tugende's marketing efforts through the creation of compelling, on-brand content for both above-the-line (ATL) and below-the-line (BTL) campaigns. The primary goal was to strengthen Tugende's brand presence, engage their target audience, and promote their financial services effectively in the two East African countries.
The collaboration between Tugende and Kafunda Kreative resulted in a series of impactful marketing campaigns that significantly enhanced Tugende's brand visibility and engagement in Kenya and Uganda. The meticulously designed ATL and BTL content conveyed Tugende's value proposition effectively, driving higher customer interest and trust. The localized approach further established Tugende as a reliable financial services provider within the local communities.